Syllabus

Graduate Programs in Public Health

GPH 729: Public Health Education Design and Delivery (Fall B 2024)

Credits - 3

Description

The interconnectivity of one’s environment and the choices individuals make are undeniable. As we work on addressing socio-ecological factors that hinder health, we must also address personal choices and behaviors. Health education is an essential tool used to address behaviors that are directed by knowledge and attitudes held by the individual. Building on the skills learned in GPH 726 and GPH 738, students learn how to design and deliver a health education intervention using a human-centered approach.

Pre-Requisites

GPH 726 Social and Behavioral Health

GPH 738 Program Planning & Evaluation

Materials

Required

Bensley RJ, Brookins-Fisher J. Community and Public Health Education Methods: A Practical Guide. 4th ed. Burlington: Jones & Bartlett Learning, LLC; 2019. Available online through the UNE Library

Other Resources

Health Resources and Services Administration. RHIhub: Rural Health Information Hub. https://www.ruralhealthinfo.org/.

The University of Kansas. Community Tool Box. https://ctb.ku.edu/en/table-of-contents.

*Links to additional required and suggested weekly readings and multimedia are provided in the course.

Learning Objectives and Outcomes

Course Outcomes

  • Appreciate and adopt health equity and social justice work as core values as a health education designer and facilitator 
  • Apply information from community assessments, stakeholder meetings, literature reviews, and media to inform the focus and purpose of a health education program
  • Design a health education program that takes into account accessibility considerations such as health literacy, reading levels, numeracy, and special needs 
  • While developing key components of a health education program, students will adopt and apply principles of human-centered-design and behavioral theories
  • Assess methods of program delivery and adopt the most appropriate methods for the intended audience
  • Develop a health education outline for a three-part program, a facilitator guide for one of the three sessions, and record a segment from that session as it would be delivered for the intended audience

Program Competencies

PC 6: Describe how societal, organizational, and individual factors influence and are influenced by public health communication and learning processes across diverse communities

PC 7: Apply theory and strategy-based communication principles across different settings and audiences to prioritize health education and promotion needs

PC 8: Collaborate with priority populations, partners, and stakeholders to develop and adapt public health education interventions to achieve desired outcomes

PC 9: Examine evidence-informed findings related to identified health issues and desired changes

PC 10: Design and deliver culturally appropriate evidence-based and timely information across diverse audiences

PC 18: Source credible public health information to inform practice

PC 19: Execute public health research, evaluation, policy, and/or practice using informed data analysis and interpretation

PC 20: Demonstrate comprehensive public health approaches to health equity

CEPH Foundational Competencies

FC 7: Assess population needs, assets, and capacities that affect communities’ health

FC 8: Apply awareness of cultural values and practices to the design, implementation, or critique of public health policies or programs

FC 9: Design a population-based policy, program, project or intervention

FC 19: Communicate audience-appropriate (i.e., non-academic, non-peer audience) public health content, both in writing and through oral presentation

Assignments

Discussions

In weeks 1, 2, 3, 4, 7, and 8, students will engage in discussion board activities. Because this is an online course, the online discussion portion is an important way to exchange ideas with your classmates. Students will be graded on their participation and effort in their posts. These posts will take time to complete but they are an essential part of this online course and a great way to get to know your colleagues. Please be familiar with the course material (readings/lectures) before posting each week. Full marks will be given to those who ask questions, bring in new data from the literature or other resources, and demonstrate a thorough understanding of the topics for the week.

Foundational Assignments

Weeks 1 and 2 will feature brief writing assignments intended to support foundational learning and prepare you to better engage with the later “major assignments.”

Week 1 Assignment: Health Equity Reflection

In no more than 200 words, you will reflect on Health Equity as it is addressed in the course textbook.

Week 2 Assignment: Apply Human-Centered Design Principles

In no more than 4 paragraphs, you will respond to two prompts:

  • How can we apply Human-Centered Design principles in our attempt to meet people where they are AND build an educational program that considers influential constraints?
  • When Human-Centered Design principles are applied well, what can we expect from our program and the people we choose to engage?

Week 4: Live Brainstorming Session

In week four, instead of participating in a written discussion board, you will attend one of three live sessions being offered by your instructor. During the live session, you will have the chance to discuss your work on your major projects and share feedback and input with peers.

Major Assignments

By the end of this course, you will outline a three-session Health Education Program and develop several key components of that three-session (three-hour) program. To help you do so, we will break down the process into 5 Major Assignments.

Major Assignment: Health Education Program Background

Here you will choose a priority population, identify an intended audience, and focus on a health issue. You will review relevant data for your population. (Due in Week 3)

Major Assignment: Refine the Purpose of Your Program 

This week, you will explain why your program will be important to your audience and how it is intended to meet the needs of the priority population. You will gather information to inform your judgments. (Due in Week 4)

Major Assignment: Full Program Outline and Program Materials

This assignment will incorporate and greatly expand on the information you gathered for the first and second major assignments. This assignment is separated into two parts, Part A and Part B. In Part A you will create an outline detailing the order of topics and activities for each of the three one-hour sessions. In Part B, you will develop one material for supplemental use in your program. (Due in Week 5)

Major Assignment: Develop a Facilitator’s Guide and Pre/Post Assessment for One Session

For this assignment, you will develop a facilitator guide for a single one-hour session. (Due in Week 6)

Major Assignment: Record a Section

You will record a section from your fully developed one-hour session. You will also be tasked with reviewing and assessing the recording of a classmate. (Due in Week 7)

Grading Policy

Your grade in this course will be determined by the following criteria:

Grade Breakdown

AssignmentPoint Value
Week 1 Acknowledgement of Academic Engagement Quiz1
Discussions (6 Discussions; 1 at 4 points and 5 at 5 points each)29
Week 1 Assignment: Health Equity Reflection4
Week 2 Assignment: Apply Human Centered Design Principles 4
Participation in Week 4 Live Session 4
Major Assignment: Health Education Program Background10
Major Assignment: Refine the Purpose of Your Program10
Major Assignment: Full Program Outline and Program Materials10
Major Assignment: Develop a Facilitator’s Guide for One Session10
Major Assignment: Record a Section14
Peer Feedback on Peer’s Video 4
Total100

Grade Scale

Grade Points Grade Point Average (GPA)
A 94 – 100% 4.00
A- 90 – 93% 3.75
B+ 87 – 89% 3.50
B 84 – 86% 3.00
B- 80 – 83% 2.75
C+ 77 – 79% 2.50
C 74 – 76% 2.00
C- 70 – 73% 1.75
D 64 – 69% 1.00
F 00 – 63% 0.00

Schedule

Course Calendar

Wednesday – Wednesday 
Week 1: Oct 30 – Nov 6
Week 2: Nov 6 – Nov 13
Week 3: Nov 13 – Nov 20
Week 4: Nov 20 – Nov 27
Week 5: Nov 27 – Dec 4
Week 6: Dec 4 – Dec 11
Week 7: Dec 11 – Dec 18
Week 8: Dec 18 – Dec 22

The assignment and discussion descriptions mentioned below are summaries. Please make sure to review the full prompts in Brightspace.

Week 1: Course expectations and rhythm; professional expectations and commitment; foundational understanding of health education programs; behavioral theories refresher

Learning Outcomes:

  • Reflect on the commitment to health equity and social justice as part of the health education professional’s role, while adopting them as core values
  • Analyze a health issue and determine which behavioral theories would be the most appropriate to apply during program development
  • Manage outcome expectations and understand the role of health education programs within the larger framework of public health initiatives, with special attention to health policies

Learning Activities:

  • Discussion: Applying Behavioral Theories to Program Development
    • Initial Post

      You are presented with a few population and health goals below.

      1. From the lists, choose one (1) population, one  (1) health goal, and state which behavioral theory you would apply to develop an educational program.

      2. Justify the behavioral theory you chose by connecting its components to what is needed for a successful educational program.

      3. Title your post with your chosen population and health goal.

        Priority Population Options (choose 1)·         

        • Older adults living in an assisted living community
        • Students of a local middle school/junior high school (specify rural or non-rural)
        • Elementary school-aged children
        • Parents of school-aged children

        Health Goal Options (choose 1)·         

        • Increase the use of contraceptives
        • Increase quit smoking or vaping rates
        • Increase pledges to never start smoking or vaping
        • Increase physical activity
        • Decrease distracted driving
        • Decrease online bullying
    • Start a dialogue with one classmate who has not received a response to their initial post.

      • Offer a different behavioral theory that could be used to guide a program for their population.
  • Week 1 Assignment: Health Equity Reflection
    In chapter 2, under the section titled, “Health Equity in Health Education Professionalism,” the authors refer to the pursuit of “…health equity as a central responsibility of all health education professionals.” Intently read this section and identify a sentence or two that truly resonates with you. In your reflection, which should be between 350 and 500 words:

    • Include the section you are reflecting on
    • Share why this section resonates with you (this could mean you strongly agree or disagree; either way, it should prompt a strong reaction)
    • Describe the connection between what you read and how it will relate to your work in designing health education programs (it may be useful to refer to sections from chapter 3 as well)
  • Week 1 Acknowledgement of Academic Engagement Quiz

Week 2:Introduction to human-centered design and its application in health education design

Learning Outcomes:

  • Apply Design Thinking, also known as Human-Centered Design, while designing health education programs

Learning Activities:

  • Discussion: Addressing Constraints During Program Development

    Initial Post

    Notice how Dietz addressed the constraint of fear and reluctance, by reimagining the experience for patients. Thinking back to your first discussion, recall the health goal and population you chose. In your initial post:

    • State the health goal and population you selected for your week 1 discussion post.
    • List and describe two constraints experienced by that population in regard to your health goal.
    • Suggest a creative recommendation to address. The recommendation should not be a widely known standard of care. You may, however, build on a standard approach to make it creative and aligned with the constraint.

    Response Post

    It is now time to build on the recommendations posted by a classmate, through the “yes, and…” activity. 

    Choose a classmate, who has not received feedback, and start your post by affirming one of their recommendations and then build on it. The purpose of this exercise is to remain empathetic, foster collaboration, and not be dismissive of ideas.

  • Week 2 Assignment: Applying Human-Centered Design Principles

    Authors Matheson, Pacione, Shultz, and Klugl state, “Behavioral change is more likely if the designer meets the patient where they are and builds a solution that works within their constraints.” Last week we focused on behavioral theories that are meant to predict behaviors, but they are limited in their ability to provide insight on constraints. Remember, constraints include both external and internal barriers experienced by the individual or priority population. 

    In no more than four paragraphs, respond to the following prompts in a meaningful way:

    • How can we apply design thinking principles in our attempt to meet people where they are AND build an educational program that considers influential constraints?
    • When design thinking principles are applied well, what can we expect from our program and the people we choose to engage?

Week 3: Prioritizing health issues; Identifying the health goal; differentiating between the priority population and the intended audience

Learning Outcomes:

  • Prioritize possible health issues and select one health issue to be addressed
  • Identify a health goal by understanding the health issue and its impact on the priority population
  • Differentiate between a priority population and intended audience

Learning Activities:

  • Discussion: Share resources from work on Major Assignment 1

    In this discussion post, you will share the resources you found while working on the assignment and describe the elements bulleted below.
    Initial Post

    • State the priority population you have chosen for Major Assignment: Health Education Program Background.

    • List media resources (E.g., news articles or video segments, Ted Talks, advertisements, interviews with perceived experts, popular books) that are focused on your health issue and/or priority population.

    • Consider all of the resources provided in the Major Assignment instructions and media resources you found, then list 3 to 5 different issues being discussed.

    • Based on what you have discovered, finalize and state:

      • One health issue to be addressed

      • The intended audience (remember, this may differ from your priority population)

      • The health goal

  • Major Assignment: Health Education Program Background
    • The purpose of this assignment is to identify a priority population, synthesize data, prioritize a health issue, and decide which aspects of the health issue you hope to address through your health education program

Week 4: Exploration of effective design, delivery, and methods; developing the program purpose; establishing program goals

Learning Outcomes:

  • Make their program purposeful, by exploring the “so what?” of their health issue
  • Establish program goals

Learning Activities:

  • Live Session
  • Discussion: Importance of Educating Your Intended Audience

    Initial Post
    Refer to your work from Major Assignment: Health Education Program Background and state your:

    • Health issue

    • Priority population

    • Health goal

    • Intended audience 

End your post by explaining the reason for your chosen intended audience. Why is it important to build an education program for this group? Remember, your priority population may differ from your intended audience.

Response Post
You will provide a meaningful response to (1) classmate. Review the intended audience your classmate listed and address the following:

    • describe (1) way they could gather feedback from the audience, and
    • brainstorm a way that they may incentivize the audience to foster engagement during the planning and development of the health education program.

As you provide feedback, consider the culture of the audience, a realistic way to reach them, and the appropriate way to gather information from them.

  • Major Assignment: Refine the Purpose of Your Program

By now, you have identified the priority population, the health issue, the intended audience, and the health goal. This assignment will focus your attention on the intended audience and the health issue with more specificity. In chapter 6 of your textbook, the authors ask that you consider the “so what?’ in an effort to get designers to connect the health problem to the intended audience. This assignment will aid in anchoring your program to a defined program purpose.

Week 5: Adhering to accessibility guidelines while developing program components and materials; evaluation considerations

Learning Outcomes:

  • Determine and rationalize health education design as it relates to accessibility concerns such as reading level, numeracy, and health literacy of intended audience and then apply such considerations during the development of health education program
  • Apply Human-Centered Design techniques while creating program materials
  • Develop an outline and program material for their health education program
  • Discuss evaluation considerations during planning phase

Learning Activities:

  • Major Assignment: Part A: Develop a Three-Session Program Outline
    During the last couple of weeks you focused on defining key elements related to your audience and health issue. Referring to all the valuable information you have gathered, you will now focus on developing an outline for your health education program.
  • Major Assignment: Part B: Development 1 Program Material
    Consider possible materials you can develop to either supplement and/or complement your program. Familiarize yourself with the CDC Clear Communication Index and review the User Guide, which is also a required reading this week. Consider materials that can be assessed using this index (on the landing page see the material type options).

Using no more than a few sentences for each section, include the health issue, intended audience, when the material will be provided, how it should be used, why you decided to develop it, how design thinking was applied during development, and your experience using the  CDC Clear Communication Index.

Week 6: Design Studio—develop a session and pre/post-assessment

Learning Outcomes:

  • Develop a complete one-hour health education session using the template provided
  • Using program goals as a foundation, create learning objectives and milestones for each session
  • Establish program evaluation processes

Learning Activities:

  •  Major Assignment: Develop a Facilitator’s Guide and Pre/Post Assessment for One Session
    For this assignment, you will develop a facilitator’s guide for one of those three sessions and an accompanying pre/post assessment.

Week 7: Design Studio—record a section of the developed session

Learning Outcomes:

  • Record a 12–15 minute mock section of a live program session
  • Appropriately choose an effective delivery method for intended audience
  • Foster learner engagement with concepts during presentation by including moments for active participation
  • Evaluate understanding and/or increased skills among intended audience after the delivery of the section

Learning Activities:

  • Week 7 Discussion: Using activities as learning checkpoints

    For this week’s assignment, you will record one section of your hour-long session. Thinking about the content you will cover in your recording, what are some checkpoint activities you could include to ensure that your participants understand you along the way? For this discussion post, consider ways you might “check in” with participants as you deliver information. This is different from the more formal pre/post assessment you created in week 6.

    Initial Post
    List and describe one activity you could carry out as a participant “checkpoint.” Be sure to provide context so the reader understands what is being asked of the session participants.

    Response Post
    In your response post to one classmate, assess if their “checkpoint” is an effective way to gauge understanding, and provide another possible activity that could be carried out.

  • Major Assignment: Record a Section from your developed educational session

Week 8: Design Studio—expert evaluation 

Learning Outcomes:

  • Evaluate the appropriateness of health education program, while considering the content, intended audience, and delivery method
  • Identify areas for program improvement and provide potential solutions

Learning Activities:

  • Week 8 Discussion: Course Reflection

Initial Post

    • Describe 1 to 2 things you found challenging and ways you overcame them
    • Describe 1 to 2 things you enjoyed most throughout this course

Response Post
Provide a short reaction to their post. You can share something encouraging, a suggestion regarding a challenge they highlighted, or use the“yes, and…” model.

  • Final Assignment: Provide Feedback to a Peer’s Video
    Using the Recorded Session Peer Feedback Form, students will review a classmates video and offer meaningful feedback.

Student Resources

Online Student Support

Your Student Support Specialist is a resource for you. Please don't hesitate to contact them for assistance, including, but not limited to course planning, current problems or issues in a course, technology concerns, or personal emergencies.

Questions? Visit the Student Support Public Health page

UNE Libraries:

UNE Student Academic Success Center

UNE's Student Academic Success Center (SASC) offers a range of free online services to support your academic achievement. Writing support, ESOL support, study strategy and learning style consultations, as well as downloadable resources, are available to all matriculating students. The SASC also offers tutoring for GPH 712 Epidemiology, GPH 716 Biostatistics, GPH 717 Applied Epidemiology, GPH 718 Biostatistics II, and GPH 719 Research Methods. To make an appointment for any of these services, go to une.tutortrac.com. For more information and to view and download writing and studying resources, please visit:

Information Technology Services (ITS)

  • ITS Contact: Toll Free Help Desk 24 hours/7 days per week at 1-877-518-4673

Accommodations

Any student who would like to request, or ask any questions regarding, academic adjustments or accommodations must contact the Student Access Center at (207) 221-4438 or pcstudentaccess@une.edu. Student Access Center staff will evaluate the student's documentation and determine eligibility of accommodation(s) through the Student Access Center registration procedure.

Online Peer Support

Togetherall is a 24/7 communication and emotional support platform monitored by trained clinicians. It’s a safe place online to get things off your chest, have conversations, express yourself creatively, and learn how to manage your mental health. If sharing isn’t your thing, Togetherall has other tools and courses to help you look after yourself with plenty of resources to explore. Whether you’re struggling to cope, feeling low, or just need a place to talk, Togetherall can help you explore your feelings in a safe supportive environment. You can join Togetherall using your UNE email address.

Information Technology Services (ITS)

Students should notify their Student Support Specialist and instructor in the event of a problem relating to a course. This notification should occur promptly and proactively to support timely resolution.

ITS Contact: Toll-Free Help Desk 24 hours/7 days per week at 1-877-518-4673.

Career Ready Program

The College of Professional Studies supports its online students and alumni in their career journey!

The Career Ready Program provides tools and resources to help students explore and hone in on their career goals, search for jobs, create and improve professional documents, build professional network, learn interview skills, grow as a professional, and more. Come back often, at any time, as you move through your journey from career readiness as a student to career growth, satisfaction, and success as alumni.

Policies

AMA Writing Style Statement

The American Medical Association Manual (AMA) of Style, 11th edition is the required writing format for this course. Additional support for academic writing and AMA format is provided throughout the coursework as well as at the UNE Portal for Online Students.

Online resources: AMA Style Guide

Turnitin Originality Check and Plagiarism Detection Tool

The College of Professional Studies uses Turnitin to help deter plagiarism and to foster the proper attribution of sources. Turnitin provides comparative reports for submitted assignments that reflect similarities in other written works. This can include, but is not limited to, previously submitted assignments, internet articles, research journals, and academic databases.

Make sure to cite your sources appropriately as well as use your own words in synthesizing information from published literature. Webinars and workshops, included early in your coursework, will help guide best practices in APA citation and academic writing.

You can learn more about Turnitin in the guide on how to navigate your Similarity Report.

Technology Requirements

Please review the technical requirements for UNE Online Graduate Programs: Technical Requirements

Course Evaluation Policy

Course surveys are one of the most important tools that University of New England uses for evaluating the quality of your education, and for providing meaningful feedback to instructors on their teaching. In order to assure that the feedback is both comprehensive and precise, we need to receive it from each student for each course. Evaluation access is distributed via UNE email at the beginning of the last week of the course.

Late Policy

Students are responsible for submitting work by the date indicated in Brightspace.

Quizzes and Tests: Quizzes and tests must be completed by the due date. They will not be accepted after the due date.

Assignments: Unless otherwise specified, assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.

Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.

Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.

Student Handbook Online - Policies and Procedures

The policies contained within this document apply to all students in the College of Graduate and Professional Studies. It is each student's responsibility to know the contents of this handbook.

Student Handbook

UNE Course Withdrawal

Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.

Academic Integrity

The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit https://www.une.edu/studentlife/plagiarism.

Academic dishonesty includes, but is not limited to the following:

  1. Cheating, copying, or the offering or receiving of unauthorized assistance or information.
  2. Fabrication or falsification of data, results, or sources for papers or reports.
  3. Action which destroys or alters the work of another student.
  4. Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
  5. Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.

Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations.  Appeal of a decision may be made to the Dean whose decision will be final.  Student appeals will take place through the grievance process outlined in the student handbook.

Attendance Policy

8 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Sunday at 11:59 pm ET of the first week of the term. Reinstatement is at the purview of the Dean's Office.

16 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Friday at 11:59 pm ET of the second week of the term. Reinstatement is at the purview of the Dean's Office.

Student Handbook Online - Policies and Procedures

The policies contained within this document apply to all students in the College of Professional Studies. It is each student's responsibility to know the contents of this handbook.

UNE Online Student Handbook

UNE Course Withdrawal

Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.

Academic Integrity

The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit UNE Plagiarism Policies.

Academic dishonesty includes, but is not limited to the following:

  1. Cheating, copying, or the offering or receiving of unauthorized assistance or information.
  2. Fabrication or falsification of data, results, or sources for papers or reports.
  3. Action which destroys or alters the work of another student.
  4. Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
  5. Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.

Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations. Appeal of a decision may be made to the Dean whose decision will be final. Student appeals will take place through the grievance process outlined in the student handbook.