Syllabus
Master of Healthcare Administration
HCA 740 – Entrepreneurship and Intrapreneurship in Healthcare – Summer B 2023
Credits - 3
Description
This course will explore the complexities of small business development in healthcare settings and utilizing the entrepreneurial mindset within a larger organization (Intrapreneurship). Students will engage with theories of, and practical approaches to, strategic decision making and leadership. Course topics will include such key skills as developing business plans, assessing the risk of business concepts, and identifying strategies for success in competitive, traditional, and emerging markets. The course will culminate in a business plan, feasibility study, market analysis report, or other projects for the student’s professional goals.
Materials
Learning Objectives and Outcomes
Course Outcomes
- Test the feasibility of a business idea or validate change initiatives within a current organization
- Determine core competencies and market needs
- Create the blueprint for how a business is organized, managed, and led
- Apply research and course materials to solve a problem for the market or an existing organization
- Develop a Business Plan Summary
Assignments
The intent of this course is to give students the tools to analyze the healthcare environment, establish a direction for creating a new venture, quantify market need, identify organizational risk and challenges, create a strategy to enter the market, and ultimately create a business plan/feasibility study/market analysis of a new venture within a current organization or as a stand-alone entity.
Discussions
Your weekly discussion posts throughout this course – both initial and response posts – should be substantive, thoughtful, respond to the instructions, and integrate and refer to the course material. You should prioritize course content and limit references to external sources.
Course Project
Gain a sense of the “big picture” for your organization. Finalize the development of a Business Plan. Please do some research on business plan proposals to support your statements. You should be attempting to combine the prior week’s learning into one coherent final proposal of your innovative entrepreneurial/intrapreneurial idea and how to launch it, what new solution it provides, and how it adds value to the healthcare market. You will be working toward a Business Plan Proposal throughout the term.
Week 2 Assignment: Concept Development
Choose a concept for either a new business, change in your organization’s present operations, or a new opportunity for a healthcare business.
Week 3 Assignment: Refinement of Concept
Review and refine your assignment from last week to include strategic analysis, a competitive analysis, and a clearer definition of the innovation relative to your organization’s future.
Week 4 Assignment: Change Analysis
Review and refine your business concept to include an analysis of the changes in your industry, your organization, and projected changes that will be necessary to support the new venture proposition you are developing for the final project.
Week 5 Assignment: Proposal Evaluation
Evaluate your current proposal this week utilizing Porter’s Five Forces Model.
Week 6 Assignment: New Business Initiative
Add to your concept for a new business initiative based on core competencies and value proposition analysis.
Week 7 Assignment: Business Plan Summary
Building on the assignments you’ve completed throughout the term, deliver a business plan summary for an innovative business/business unit.
Grading Policy
Your grade in this course will be determined by the following criteria:
Grade Breakdown
| Assessment Item | Points |
| Weekly discussions (8 at 3.75 points each) | 30 |
| Week 2 Assignment: Concept Development | 10 |
| Week 3 Assignment: Refinement of Concept | 10 |
| Week 4 Assignment: Change Analysis | 10 |
| Week 5 Assignment: Proposal Evaluation | 10 |
| Week 6 Assignment: New Business Initiative | 10 |
| Week 7 Assignment: Business Plan Summary | 20 |
| Total | 100 |
Grade Scale
| Grade | Points Grade | Point Average (GPA) |
| A | 94 – 100% | 4.00 |
| A- | 90 – 93% | 3.75 |
| B+ | 87 – 89% | 3.50 |
| B | 84 – 86% | 3.00 |
| B- | 80 – 83% | 2.75 |
| C+ | 77 – 79% | 2.50 |
| C | 74 – 76% | 2.00 |
| C- | 70 – 73% | 1.75 |
| D | 64 – 69% | 1.00 |
| F | 00 – 63% | 0.00 |
Schedule
Course learning modules are divided into weeks. Each week starts on Wednesday at 12:00 AM Eastern Time (ET) and closes on Wednesday at 11:59 PM ET, with the exception of Week 8, which ends on Sunday at 11:59 PM ET. All assignments must be submitted by 11:59 PM ET on their due date.
Week 1: Jun 28 – Jul 5
Week 2: Jul 5 – Jul 12
Week 3: Jul 12 – Jul 19
Week 4: Jul 19 – Jul 26
Week 5: Jul 26 – Aug 2
Week 6: Aug 2 – Aug 9
Week 7: Aug 9 – Aug 16
Week 8: Aug 16 – Aug 20
| Learning Modules | Topics | Assignments Due |
|---|---|---|
|
Week 1 |
Entrepreneurship and Intrapreneurship; definition, traits, need in the organization |
Week 1 Discussion: Initial post due by Sunday, Responses due by Wednesday |
|
Week 2 |
Traditional and emerging markets/trends in healthcare |
Week 2 Discussion: Initial post due by Sunday, Responses due by Wednesday Week 2 Assignment: Concept Development, due by Wednesday |
|
Week 3 |
Strategy for developing new ventures |
Week 3 Discussion: Initial post due by Sunday, Response due by Wednesday Week 3 Assignment: Refinement of Concept, due by Wednesday |
|
Week 4 |
Leading Change Management |
Week 4 Discussion: Initial post due by Sunday, Responses due by Wednesday Week 4 Assignment: Change Analysis, due by Wednesday |
|
Week 5 |
System Thinking – Porter’s Five Forces Model |
Week 5 Discussion: Initial post due by Sunday, Response due by Wednesday Week 5 Assignment: Proposal Evaluation, due by Wednesday |
|
Week 6 |
Need identification – Voice of the Customer |
Week 6 Discussion: Initial post due by Sunday, Response due by Wednesday Week 6 Assignment: New Business Initiative, due by Wednesday |
|
Week 7 |
Developing a Business Plan |
Week 7 Discussion: Initial post due by Sunday, Response due by Wednesday Week 7 Assignment: Business Plan Summary, due by Wednesday |
|
Week 8 |
Lessons learned/Reflection |
Week 8 Discussion: Initial post due by Wednesday, Response due by Friday |
Student Resources
Online Student Support
Your Student Support Specialist is a resource for you. Please don't hesitate to contact them for assistance, including, but not limited to course planning, current problems or issues in a course, technology concerns, or personal emergencies.
Questions? Visit the Student Support Healthcare Administration page
APA Style Guide
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- MSIN Databases: https://library.une.edu/library-materials/find/research-by-subject/health-informatics/
- Library Tutorial: Find an article
- Library Questions: Ask a librarian or phone library staff at (207) 602-2361 or (207) 221-4330.
UNE Student Academic Success Center
The Student Academic Success Center (SASC) offers a range of services to support your academic achievement, including tutoring, writing support, test prep and studying strategies, learning style consultations, and many online resources. To make an appointment for tutoring, writing support, or a learning specialist consultation, go to une.tutortrac.com. To access our online resources, including links, guides, and video tutorials, please visit:
Accommodations
Any student who would like to request, or ask any questions regarding, academic adjustments or accommodations must contact the Student Access Center at (207) 221-4438 or pcstudentaccess@une.edu. Student Access Center staff will evaluate the student's documentation and determine eligibility of accommodation(s) through the Student Access Center registration procedure.
Policies
Technology Requirements
Please review the technical requirements for UNE Online Graduate Programs: Technical Requirements
Turnitin Originality Check and Plagiarism Detection Tool
The College of Professional Studies uses Turnitin to help deter plagiarism and to foster the proper attribution of sources. Turnitin provides comparative reports for submitted assignments that reflect similarities in other written works. This can include, but is not limited to, previously submitted assignments, internet articles, research journals, and academic databases.
Make sure to cite your sources appropriately as well as use your own words in synthesizing information from published literature. Webinars and workshops, included early in your coursework, will help guide best practices in APA citation and academic writing.
You can learn more about Turnitin in the Turnitin Student quick start guide.
Information Technology Services (ITS)
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Course Evaluation Policy
Course surveys are one of the most important tools that University of New England uses for evaluating the quality of your education, and for providing meaningful feedback to instructors on their teaching. In order to assure that the feedback is both comprehensive and precise, we need to receive it from each student for each course. Evaluation access is distributed via UNE email at the beginning of the last week of the course.
Late Policy
Assignments: Late assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.
Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.
Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.
Attendance Policy
Online students are required to submit a graded assignment/discussion prior to Sunday evening at 11:59 pm ET of the first week of the term. If a student does not submit a posting to the graded assignment/discussion prior to Sunday evening at 11:59 pm ET, the student will be automatically dropped from the course for non-participation. Review the full attendance policy.
Student Handbook Online - Policies and Procedures
The policies contained within this document apply to all students in the College of Graduate and Professional Studies. It is each student's responsibility to know the contents of this handbook.
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Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.
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Academic dishonesty includes, but is not limited to the following:
- Cheating, copying, or the offering or receiving of unauthorized assistance or information.
- Fabrication or falsification of data, results, or sources for papers or reports.
- Action which destroys or alters the work of another student.
- Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
- Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.
Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations. Appeal of a decision may be made to the Dean whose decision will be final. Student appeals will take place through the grievance process outlined in the student handbook.