Syllabus

Graduate Programs in Public Health

GPH 738 Program Planning & Evaluation – Spring B 2018

Credits - 3

Description

The aim of this course is to provide basic knowledge in public health sciences, skills on strategies for health promotion and healthy public policy, together with the ability to apply the key concepts, theories and methods for evaluation and quality assurance in health promotion. The course also aims to develop skills in critical analysis of public health work. Some critical issues that will be dealt with are: theories and models in health promotion, different strategies for health promotion, planning and managing programs and implementation of programs and policies. Finally, issues on evaluation of health promotion activities and scientific theory and research methods will be studied.

Materials

Recommended

Green, L. W., Kreuter, M. W., & Green, L. W. (2017). Health program planning: An educational and ecological approach (4th Ed). New York: McGraw-Hill.

Learning Objectives and Outcomes

Program Competencies

Course Outcomes

Weekly Outcomes

Analyze policies, programs, and services to evaluate their demonstrated or potential impact on the health of a community.

Identify appropriate resources for evidence-based public health planning.

Describe methods and resources for selecting evidence-based activities and outputs to address targeted objectives.

Demonstrate where to find reliable, evidence-based intervention resources. 

Select appropriate process and outcome evaluation indicators for a public health program.

Construct evaluation indicators for process, impact, and outcome evaluation. 

Detail evaluation methods to collect evaluation indicator data.

Incorporate ethical standards in professional practice to promote healthy communities.

Describe the basic components of a public health planning process.

Compare and contrast a variety of program planning methodologies. 

Explain how the phases of the PRECEDE-PROCEED model build on one-another to result in a program plan that is grounded in data and community needs.

Recognize and describe the components of a logic model.

Break down a logic model into components that are linked to the phases of the PRECEDE-PROCEED model.

Discuss the use of logic models as planning and evaluation tools.

Construct a model that represents the logic behind a planned public health intervention. 

Develop evidence-based program goals and outcomes using SMART objectives.

Compare and contrast goal and objective statements. 

Evaluate the strength of written program objectives. 

Construct goal and SMART objective statements.

Use data and evidence based information to make a decision while ensuring the safety of the population.

Present and defend an intervention plan developed using the PRECEDE-PROCEED planning model to address a public health problem.

Describe ethical considerations during program planning and evaluation, including using evidence-based approaches; during data collection, analysis and dissemination; and protecting individuals and communities. 

Discuss the role of Institutional Review Boards in protecting human subjects and the implications for program planners and evaluators. 

Evaluate public health programs’ use of financial resources and management techniques to achieve sustainability.

Develop an initiative to improve a public health problem, that includes a sustainability plan.

Use a variety of assessment data to inform an intervention to address a targeted health issue.

Describe methods and resources for selecting evidence-based activities and outputs to address targeted objectives. 

Illustrate how available staff and funding influence selected intervention activities. 

Present and defend an intervention plan developed using the PRECEDE-PROCEED planning model to address a public health problem.

 

Assignments

Online Forum Discussion:

Each student is expected to post at least twice each week in response to forum questions on that week’s topic. Because this is an online course, the discussion portion is an important way to exchange ideas with your classmates. Students will be graded on their participation, relevance, and quality of their posts. These posts will take time to complete but they are an essential part of this course and a great way to get to know your colleagues.

Grading Rubric: Weekly posts and participation will be worth 3 points per week, based on the rubric below. 

Initial discussion posts to the class website must be submitted by Sunday at 11:59 PM. These posts will generally be a response to a question and will require that you have viewed the lecture and done the reading. You may also have to do some additional research for these posts. Full credit will be given only to those who have developed thoughtful responses that demonstrate they have viewed the lecture and understand the topic.

Second posts/responses must be completed by Wednesday at 11:59 PM of the week the question is assigned. Because this class takes place online and there is limited opportunity for face-to-face discussion with your classmates, these posts are intended to be a response to one of your classmates and are essential to exchanging ideas and learning from each other. For full credit, students must develop a thoughtful response, bringing something new to the discussion. Posts that ask thoughtful questions, extend the breadth of the discussion or use additional information from the literature or readings to argue a point are encouraged. Short responses that do not add to the discussion will not receive full credit. Students are welcome to respond to more than one classmate, but the emphasis should be placed on quality, not quantity, of posts.  

Note: All assignments/discussions for week 8 should be posted by Sunday 11:59 PM.

Assignments:

Assignments are due by Wednesday at 11:59 PM of the week they are assigned. These will draw upon material presented in the lecture, readings from the textbook, and readings from assigned articles. These written assignments are intended to be a way for you to keep up with the material in the course.

Grading Rubric: The course has 7 assignments at 7 points each totaling 49 points for the entire course, a discussion forum each week totaling 21 points (3 points each, except for the final week), and a final project worth 30 points for a course total of 100 points.

Note: The assignment for Week 8 is submitted via the discussion board. It is the one discussion-based assignment that isn’t graded using the Discussion Rubric.

Final Project

The final project is due in Week 7 of the course. Several of the course assignments are designed to build up to your completion of this final project. See the Final Project Detailed Instructions for a more complete breakdown of this project. 

Grading Rubric: This assignment is graded using the Final Project Grading Rubric, see below, and is worth 30 points. 

Grading Policy

Your grade in this course will be determined by the following criteria:

Grade Breakdown

AssignmentsTotal Points
Weekly Discussion21 (3 per week)
Benefits of PRECEDE-PROCEED Model Assignment7
Logic Model for Binkly Paper Assignment7
Background (for Final Project) Assignment7
Goals, Objectives, Implications (for Program Plan, for Final Project) Assignment7
Logic Model, Implementation Plan, Sustainability Discussion (for Program Plan, for Final Project) Assignment7
Evaluation Plan (For Final Project) Assignment7
Reflection/Presentation (Special Wk 8 Discussion)7
Final Project 30
Total Points100

Grade Scale

Grade Points Grade Point Average (GPA)
A 94 – 100% 4.00
A- 90 – 93% 3.75
B+ 87 – 89% 3.50
B 84 – 86% 3.00
B- 80 – 83% 2.75
C+ 77 – 79% 2.50
C 74 – 76% 2.00
C- 70 – 73% 1.75
D 64 – 69% 1.00
F 00 – 63% 0.00

Schedule

Course Format:

This course is delivered via a web-based format, consisting of eight weekly modules. Within each module, there are audio narrations, reading assignments, web links, discussion questions, and written assignments. The weekly modules will become available Wednesdays at 12:01 AM.

Course Weeks:

Each week opens on Wednesday at 12:01 AM ET. Each week closes on Wednesday at 11:59 pm ET, with the exception of Week 8, which ends on Sunday.

  • Module 1: February 28 – March 7
  • Module 2: March 7 – March 14
  • Module 3: March 14 – March 21
  • Module 4: March 21 – March 28
  • Module 5: March 28 – April 4
  • Module 6: April 4 – April 11
  • Module 7: April 11– April 18
  • Module 8: April 18 – April 22 (Sunday)

Course Outline: 

Week 1: Introduction to Program Planning and Evaluation

Objectives:

  • Compare and contrast a variety of program planning methodologies. (CO 1)
  • Explain how the phases of the PRECEDE-PROCEED model build on one-another to result in a program plan that is grounded in data and community needs. (CO 1)

Readings:

Lectures & Videos:

Discussion Board Question: Initial post due by 11:59 PM Sunday. Response posts due by 11:59 PM Wednesday.

Choose one of the planning frameworks discussed in the readings. Find an example of its application. What are the strengths of the resulting plan and do you attribute them to the model they chose to use? Why or why not?

Written Assignment 1:

Describe the benefits of the PRECEDE-PROCEED model and how the framework results in a program plan that is grounded in data and community needs. Think about how PRECEDE sets up PROCEED, and how the model as a whole is designed to produce measurable, intentional outcomes. (2 pages max)

Week 2: Logic Models as a Planning and Evaluation Tool

  • Recognize and describe the components of a logic model (CO 1)
  • Break down a logic model into components that are linked to the phases of the PRECEDE-PROCEED model (CO 1)
  • Discuss the use of logic models as planning and evaluation tools (CO 1)

Readings:

Lectures & Videos:

Discussion Board Question: Initial post by 11:59 PM Sunday and response by 11:59 PM Wednesday.

Consider the five sample logic models. Which 1-2 do you find easiest to understand? What specific aspects of them make them easy to understand?

Written Assignment 2:

Create a PRECEDE-PROCEED logic model from the Binkly paper. Describe how it can be used as both a program planning and as an evaluation tool in respect to Binkly’s specific application in oral health. (2 pages max; includes logic model)

Week 3: Assessments to Inform Planning and Evaluation (PRECEDE)

Objectives:

  • Use a variety of assessment data to inform an intervention to address a targeted health issue. (CO 3)

Readings:

  • Popoola T, Mchunu G. Application of precede-proceed model to tackle problems identified with diarrhoea burden among under-5s in Botswana. International Journal of Nursing Practice. 2015 May;21 Suppl 2:67-70.
  • Joshi DD, Poudyal PM, Jimba M, Mishra PN, Neave LA, Maharajan M.Controlling Taenia Solium in Nepal using the precede-proceed model. Southeast Asian Journal of Tropical Medicine and Public Health. 2001; 32 (Suppl 2):94-97.

Lectures:

Discussion Board Question: Initial post by 11:59 PM Sunday and post response by 11:59 PM Wednesday.

Describe the relative contributions of the assessments of the PRECEDE-PROCEED model as they are applied to the case study. Do you believe there is equal value to each assessment phase? Why or why not? Would that be the case with the application to any health issue? Why or why not?

Written Assignment 3: 

Conduct PRECEDE assessments for your chosen program that will result in your final project for this course. Refer to final project document, section B, for details on what should be covered. (section B). (2 pages max)

Week 4: Program Planning and Implementation (PROCEED): Program Goals and Objectives

Objectives:

  • Compare and contrast goal and objective statements. (CO 2)
  • Evaluate the strength of written program objectives. (CO 2)
  • Construct goal and SMART objective statements. (CO 2)

Readings:

  • Textbook Chapters 9 and 10

Lectures:

Discussion Board Question: Initial post by 11:59 PM Sunday and response by 11:59 PM Wednesday.

 

Initial post: write five objectives for an imaginary program that are not SMART. Response post: re-write five objectives submitted by one of your classmates into SMART objectives. Identify how each component of SMART has been addressed.

 

  • Example: Girls will know how to tie shoelaces.
    • Re-write: By the end of month 6, 80% of girls ages 4-6 will demonstrate three times or more to their teacher that they can tie shoelaces, as a strategy for injury prevention at school.
      • S = will demonstrate to their teacher /tie shoelaces three times or more
      • M = 80% of girls / demonstrate to teacher…three times or more
      • A = three times or more (within 6 months)
      • R = as a strategy for injury prevention at school
      • T = By the end of month 6

Written Assignment 4:

Present the goals and SMART objectives for your case study (section C). Discuss the evaluation implications; will you be able to measure what you are saying you will do? Working through this now will save you time when you develop your evaluation plans. Refer to final project document, section C, for details on what should be covered. (2 pages max)

Week 5: Program Planning and Implementation (PROCEED): Intervention Components

Objectives:

  • Describe methods and resources for selecting evidence-based activities and outputs to address targeted objectives. (CO 3, CO 4)
  • Illustrate how available staff and funding influence selected intervention activities. (CO 3)
  • Demonstrate where to find reliable, evidence-based intervention resources. (CO 4)

Readings:

Lectures:

Discussion Board Question: Post original contribution by 11:59 PM Sunday and post second by 11:59 PM Wednesday.

Consider the LaPell and Rhode papers. What were the common challenges with sustainability for these programs? What are some sustainability activities either (or both) program(s) could have tried? For your response post, consider if the ideas suggested by a peer would be likely or unlikely to work. Why or why not?

Written Assignment 5: 

Submit the logic model, implementation plan, and sustainability discussion for your case study (Section C). Remember to justify why you have made certain decisions. This does not need to be complex; for example “This intervention was chosen because it addresses a specific finding from the assessments and can be completed within the financial resources allocated” is an appropriate justification. Refer to final project document, section C, for details on what should be covered.  (2 pages max: please note that in the final project this section will be combined with your submission from last week for a maximum of 2-3 pages.)

Week 6: Program Evaluation (PROCEED)

Objectives:

  • Construct evaluation indicators for process, impact, and outcome evaluation. (CO 6)
  • Detail evaluation methods to collect evaluation indicator data. (CO 6)

Readings:  

  • CDC. Introduction to program evaluation for public health programs: a self-study guide. https://www.cdc.gov/eval/guide/cdcevalmanual.pdf
  • Johnson O. Application of the precede-proceed model in the evaluation of a community-based youth fitness and summer camp program. 2016.
  • Ekhtiari YS, Shojaeizadeh D, Foroushani AR, Ghofranipour F, Ahmadi B. The effect of an intervention based on the precede-proceed model on preventive behaviors of domestic violence among Iranian high school girls. Iranian Red Crescent Medical Journal. 2013;15(1):21-8.

Lectures and Videos:

Discussion Board Question: Initial post by 11:59 PM Sunday and response by 11:59 PM Wednesday.

How closely do the Johnson and Ecktiari papers reflect the evaluation steps presented in the CDC evaluation manual? Describe the similarities and differences in the evaluation approaches. How do they compare to your own experiences with evaluation?

Written Assignment 6:

Develop an evaluation plan for your case study (Section D). Refer to final project document, section D, for details on what should be covered.  (1-page max)

Week 7: Ethical Considerations in Program Planning and Evaluation

Objectives:

  • Present and defend an intervention plan developed using the PRECEDE-PROCEED planning model to address a public health problem. (CO 3, CO 7)
  • Construct a model that represents the logic behind a planned public health intervention. (CO 1)
  • Describe ethical considerations during program planning and evaluation, including using evidence-based approaches; during data collection, analysis and dissemination; and protecting individuals and communities. (CO 5)
  • Discuss the role of Institutional Review Boards in protecting human subjects and the implications for program planners and evaluators. (CO 5)

Readings:

Lectures:

Discussion Board Question: Initial post by 11:59 PM Sunday and response by 11:59 PM Wednesday.

Describe the ethical considerations that apply to your case study. How did you specifically address them in your program proposal? Do you think you adequately minimized the ethical issues? Why or why not?

Final Project

Follow the detailed directions in the Final Project Detailed Directions document. 

Week 8 (Ends Sunday): Critical Assessment of PRECEDE-PROCEED

Objectives:

  • Evaluate the strengths and weaknesses of the PRECEDE-PROCEED model
  • Describe the lessons learned from application of the model to the course case study

Readings:

Lectures and Videos:

Discussion Board Question: Post for both by 11:59 PM Sunday.

 

Review the Barrow presentation from week one, and prepare a short 3-5 minute PowerPoint presentation containing a critical assessment of the PRECEDE-PROCEED planning model including:

 

  • Description of the strengths and weaknesses of the PRECEDE-PROCEED model.
  • Description of lessons learned through application of model to the case study.
    • What worked well?
    • What were the challenges? How did you approach them?
  • Thoughts on how you might approach the project differently if you were to do it again.

Student Resources

Online Student Support

Your Student Support Specialist is a resource for you. Please don't hesitate to contact them for assistance, including, but not limited to course planning, current problems or issues in a course, technology concerns, or personal emergencies.

Questions? Visit the Student Support Public Health page

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UNE Student Academic Success Center

UNE's Student Academic Success Center (SASC) offers a range of free online services to support your academic achievement. Writing support, ESOL support, study strategy and learning style consultations, as well as downloadable resources, are available to all matriculating students. The SASC also offers tutoring for GPH 712 Epidemiology, GPH 716 Biostatistics, GPH 717 Applied Epidemiology, GPH 718 Biostatistics II, and GPH 719 Research Methods. To make an appointment for any of these services, go to une.tutortrac.com. For more information and to view and download writing and studying resources, please visit:

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Accommodations

Any student who would like to request, or ask any questions regarding, academic adjustments or accommodations must contact the Student Access Center at (207) 221-4438 or pcstudentaccess@une.edu. Student Access Center staff will evaluate the student's documentation and determine eligibility of accommodation(s) through the Student Access Center registration procedure.

Policies

AMA Writing Style Statement

The American Medical Association Manual (AMA) of Style, 11th edition is the required writing format for this course. Additional support for academic writing and AMA format is provided throughout the coursework as well as at the UNE Portal for Online Students.

Online resources: AMA Style Guide

Turnitin Originality Check and Plagiarism Detection Tool

The College of Professional Studies uses Turnitin to help deter plagiarism and to foster the proper attribution of sources. Turnitin provides comparative reports for submitted assignments that reflect similarities in other written works. This can include, but is not limited to, previously submitted assignments, internet articles, research journals, and academic databases.

Make sure to cite your sources appropriately as well as use your own words in synthesizing information from published literature. Webinars and workshops, included early in your coursework, will help guide best practices in APA citation and academic writing.

You can learn more about Turnitin in the Turnitin Student quick start guide.

Technology Requirements

Please review the technical requirements for UNE Online Graduate Programs: Technical Requirements

Course Evaluation Policy

Course surveys are one of the most important tools that University of New England uses for evaluating the quality of your education, and for providing meaningful feedback to instructors on their teaching. In order to assure that the feedback is both comprehensive and precise, we need to receive it from each student for each course. Evaluation access is distributed via UNE email at the beginning of the last week of the course.

Late Policy

Students are responsible for submitting work by the date indicated in Brightspace.

Quizzes and Tests: Quizzes and tests must be completed by the due date. They will not be accepted after the due date.

Assignments: Unless otherwise specified, assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.

Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.

Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.

Student Handbook Online - Policies and Procedures

The policies contained within this document apply to all students in the College of Graduate and Professional Studies. It is each student's responsibility to know the contents of this handbook.

Student Handbook

UNE Course Withdrawal

Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.

Academic Integrity

The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit https://www.une.edu/studentlife/plagiarism.

Academic dishonesty includes, but is not limited to the following:

  1. Cheating, copying, or the offering or receiving of unauthorized assistance or information.
  2. Fabrication or falsification of data, results, or sources for papers or reports.
  3. Action which destroys or alters the work of another student.
  4. Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
  5. Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.

Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations.  Appeal of a decision may be made to the Dean whose decision will be final.  Student appeals will take place through the grievance process outlined in the student handbook.

Attendance Policy

Online students are required to submit a graded assignment/discussion prior to Sunday evening at 11:59 pm ET of the first week of the term. If a student does not submit a posting to the graded assignment/discussion prior to Sunday evening at 11:59 pm ET, the student will be automatically dropped from the course for non-participation. Review the full attendance policy.

Late Policy

Assignments: Late assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.

Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.

Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.

Student Handbook Online - Policies and Procedures

The policies contained within this document apply to all students in the College of Graduate and Professional Studies. It is each student's responsibility to know the contents of this handbook.

UNE Online Student Handbook

UNE Course Withdrawal

Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.

Academic Integrity

The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit UNE Plagiarism Policies.

Academic dishonesty includes, but is not limited to the following:

  1. Cheating, copying, or the offering or receiving of unauthorized assistance or information.
  2. Fabrication or falsification of data, results, or sources for papers or reports.
  3. Action which destroys or alters the work of another student.
  4. Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
  5. Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.

Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations.  Appeal of a decision may be made to the Dean whose decision will be final.  Student appeals will take place through the grievance process outlined in the student handbook.