Using an ecological approach, health behaviors will be considered within the context of influences on individual behaviors. The course will address the use of behavioral and social science theory to inform the development and implementation of health promotion and disease prevention programs, and consider the inherent ethical dilemmas involved in planned social and behavioral change efforts.
Course Outcomes
Master of Public Health Program Competencies
1. Synthesize and incorporate scientific evidence into professional writing
2. Search databases and critically analyze peer-reviewed literature
5. Describe the use of technological applications in health interventions
CEPH Competencies
13. Propose strategies to identify stakeholders and build coalitions and partnerships for influencing public health outcomes
18. Select communication strategies for different audiences and sectors
19. Communicate audience-appropriate public health content, both in writing and through oral presentation
20. Describe the importance of cultural competence in communicating public health content
Each student is expected to post at least three times each week in response to forum questions on that week’s topic. Because this is an online course, the online discussion portion is an important way to exchange ideas with your classmates. Students will be graded on their participation and effort of their posts. These posts will take time to complete but they are an essential part of this online course and a great way to get to know your colleagues. Please be familiar with the course material (readings/lectures) before posting each week.
Many of the discussions in this course will be Group Discussions, in which you will be working with your group on a specific healthcare issue.
Assignment 1: (due 6/6)
Use PubMed to search the peer-reviewed literature to identify at least 5 articles that present interventions used to address the modifiable determinants of health you identified. Complete a table listing key facts for each article. Provide a brief evaluation for each intervention, and submit along with a PubMed clipboard document containing abstracts of each article.
Assignment 2: (due 6/20)
Based on the process you have followed through the discussions and assignments; write a 2-3 page Letter of Intent in response to the Request for Proposals (RFP) describing the health intervention you developed.
Quizzes: (Week 5, Week 8)
Students will complete a quiz in Week 5 focusing on application of theories presented in the course. In Week 8, students will complete a quiz focusing on broad concepts covered in the course.
Your grade in this course will be determined by the following criteria:
Course Requirements | Points (Out of 100) |
---|---|
Discussion (5 @ 10 points each, 1 @ 5 points) | 55 pts |
Assignment 1: Evaluation of Interventions | 10 pts |
Assignment 2: Letter of Intent | 15 pts |
Quiz 1 | 12 pts |
Quiz 2 | 8 pts |
Total | 100 pts |
Grade | Points Grade | Point Average (GPA) |
A | 94 – 100% | 4.00 |
A- | 90 – 93% | 3.75 |
B+ | 87 – 89% | 3.50 |
B | 84 – 86% | 3.00 |
B- | 80 – 83% | 2.75 |
C+ | 77 – 79% | 2.50 |
C | 74 – 76% | 2.00 |
C- | 70 – 73% | 1.75 |
D | 64 – 69% | 1.00 |
F | 00 – 63% | 0.00 |
Each week opens on Wednesday at 12:01 AM Eastern Time. Each week closes on Wednesday at 11:59 pm ET, with the exception of Week 8, which ends on Sunday.
The assignment/discussion descriptions mentioned below are summaries. Please make sure to review the full assignment prompts in Blackboard. There may be additional readings/videos that are not mentioned in this weekly summary, make sure to carefully review the modules in Blackboard.
Week 1: Health Behavior in Context (Setting the Stage)
Weekly Outcomes:
Videos/Readings:
Lectures:
Additional Resources:
Assignments
Use the link in Module 1 to navigate to the sign-up page for the discussion group you will be in for the rest of this class. You will select one of the following group discussion topics:
Diabetes
Cervical Cancer
Suicide
Cardiovascular Disease
Once you have signed up for your group/health issue, you will then need to choose a specific population/community for your research and intervention project, which you will work with for the rest of the course. You may choose from the two communities provided, or you may select a different community of your choice. The community you select should be geographically specific and definable by demographic characteristics (age, ethnicity, gender, rural, urban, etc.).
Initial Post:
Write a description of the magnitude of the problem of your health issue. Synthesize data from government data sources and published research to support your discussion. (Do not cite webpages written for the general public as references, even those written by CDC.) Discuss if the severity of the health issue varies by demographic factors.
Select a community that you will work with throughout this course to research and propose an intervention to address the health issue within the community. You may choose from the two communities listed in the discussion, or select a different community. The community you select should be geographically specific and definable by demographic characteristics (age, ethnicity, gender, rural, urban, etc.). It is fine if more than one group member chooses the same community.
Once you have chosen the community that you will work with during the course, briefly describe this community and how the demographics of your population may influence the expression of this health issue among your community. Title your post with the health issue you are addressing and your community (e.g., Influenza/Pneumonia prevention in Sumter County, FL).
Response Posts:
Looking at your group’s initial posts, discuss how cultural or environmental factors may influence the process of developing a health intervention and how these influences may differ depending on the communities you are working with.
The planning models discussed this week, PRECEDE-PROCEED and Intervention Mapping, are grounded in the principles of community-based participatory research. Based on your readings and your colleagues’ discussions, propose a strategy for identifying the key stakeholders in your communities, or for building partnerships within the community.
Week 2: Finding and Writing About Evidence
Weekly Outcomes:
Videos / Readings:
Lecture:
Additional Resources:
Assignments
Note: This discussion is due on Friday. No response post is required for this board, but be sure to read your colleagues perspectives.
Read the Schafer et al. breastfeeding paper using the strategies discussed this week.
What did the author do well in the writing of the article?
What makes this an effective article (if it is effective)? What would you recommend be revised to improve the article?
What value does this article have for you as a reader and public health professional?
In one sentence, describe a main point of the article that you could use in your public health work if you were developing an intervention to increase breastfeeding.
Initial Post:
Select an article that presents evidence of the link between your health condition and one or more modifiable determinants of health. Describe the search terms you used to identify the article. Briefly summarize the main finding of the study, and then answer the following questions:
What did the author do well in the writing of the article?
How could this article been revised to improve the article?
What value does this article have for you as a reader and public health professional?
Response Posts:
Select one of the articles presented by your colleagues (try to choose one that does not already have a response). Read it, and explain where you agree and/or differ with their analysis of the article. End your post with a one to two sentence synthesis of the main findings from the two articles (your article and your colleague’s article).
For your second post, reflect on the experiences this week of evaluating these articles. Discuss how you and your group can apply this experience to improve your own writing.
Week 3: Value Expectancy & Fear Appeals
Weekly Outcomes:
Readings/Videos:
Lectures:
Assignments
When designing a theory-based health intervention, it is important to focus first on the modifiable determinants of health, and not go into the planning phase with a predetermined intervention.
Initial Post:
Identify the determinants of health related to your health issue, using peer-reviewed health literature to support. In your discussion, consider both determinants of health risk and health protective behaviors as you write a well-organized and concise description of the data linking social and behavioral factors related to your health issue.
Your post should provide a clear summary of the evidence linking your health issue to behavioral and environmental determinants. It should be the equivalent to the introduction (background/rationale) section of a paper or proposal, explaining why the importance of addressing this health issue in your community.
Response Posts:
Using the determinants of health identified by your group, discuss how each determinant relates to the levels of the socioecological model.
Looking at the range of determinants of health identified by your group, discuss the relative changeability and importance of each of these health-promoting behaviors or conditions. How does this differ depending on the population and structure of your communities?
Week 4: Stage Models & Social Cognitive Theory
Weekly Outcomes:
Readings/Videos:
Lectures:
Assignments :
Initial Post:
Building on your teams’ discussion of the modifiable determinants of health and related health-promoting behaviors & conditions, choose a personal behavior and identify two performance objectives, identify theoretical constructs that would be relevant to the specific objective, and create relevant change objectives. The articles you are evaluating for Assignment 1 will help you in this process.
Refer to Table 2 in the Merkx article for an example of the process but do not limit yourself to the constructs identified there. Your chart should include the performance objective, the personal determinants (these will relate to the theoretical constructs you have been studying), and the change objective related to both (what needs to change related to the personal determinant for the individual to achieve the performance objective).
Present these in a chart, and describe the chart in detail using peer-reviewed references to support.
Response Posts:
Reading through your colleagues’ discussions discuss the appropriate theory(ies) that would be relevant to your team’s change objectives.
Read your colleagues discussions of the specific change objectives and relevant theories and theoretical constructs. Make an argument for which objective(s) should be the focus of your intervention.
Week 5: Intervention Mapping
Weekly Outcomes:
Readings/Videos
Lecture:
Additional Resources:
Assignments
Use PubMed to search the peer-reviewed literature to identify at least 5 articles that present interventions used to address the modifiable determinants of health you identified.
In a table, list:
* the reference by title
* the health issue addressed
* modifiable determinant(s) of health (what the intervention is trying to change)
* specific theoretical constructs identified
* if the authors do not specify theoretical constructs or do not fully address theory, use an asterisk to indicate that you are identifying the applicable constructs
* theory or theories used (note if no theory was discussed by the authors)
Below the table, provide a 300-500 word review of these interventions. Include in your discussion, an evaluation of whether there was a good fit between theory and the modifiable determinant(s), and based on the literature, which theory or theories are most relevant to addressing your health issue. The interventions should all be included in your references using proper AMA style. This should not be a summary of each study, rather a synthesis of what interventions have been used, how they relate to theory, and your conclusion of which theory or theories are most relevant to your intervention development. Remember in two weeks you will be submitting your final report with recommendations based in part on this analysis.
Create a PubMed clipboard document with abstracts for your 5 references and submit as a separate document for your instructor to review. See the instructions on how to download these.
Please submit as a Word document, not a text document.
Week 6: Social Marketing and Applied Technology
Weekly Outcomes:
Readings/Videos :
Lectures:
Recommended Reading:
Additional Resources: These articles provide examples of technological applications used to promote healthcare, such as social media platforms, podcasts, fitbits, and smartphone apps, among others.
Assignments
Initial Post:
Identify and share an example of a technological application that applies the concepts of social marketing &/or message tailoring for health promotion. This example should relate to your groups’ health issue and/or modifiable determinants of health that you have identified. If there is a visual representation of the intervention, please include it or a link to it in your initial post. Include at least one peer-reviewed reference related to the intervention’s implementation and evaluation. Describe how this technological application was used to promote health. Your post should briefly describe the social marketing or tailored message, and include your analysis of whether this example is a successful strategy, explaining clearly why or why not. Use the theories we have studied to support your analysis. Your analysis of effectiveness may differ from the published reference; just make sure to support your analysis either way.
Response Posts:
Select at least one of your colleague’s example. Did the message identified by your colleague present a culturally competent message? If so, how? If not, how could the message have been improved? Based on the readings and lectures, discuss the importance of cultural competence in communicating public health content.
Select at least one different example shared in your group, and discuss the role that ethics should play in our work as we design health messages and interventions. Was ethics clearly considered in the design of the messages that your colleague and you selected? Refer to specifics about the studies to support your position.
Week 7: Applying to Theory Practice
Weekly Outcomes:
Required Readings/Videos:
Lectures:
Additional Resources:
Assignments
Based on the process you have followed through the discussions and assignments; write a double-spaced, 4-6 page Letter of Intent in response to the Request for Proposals (RFP) describing the health intervention you developed. Make sure you are writing to your intended audience.
Present a summary of your intervention, including:
* Magnitude of the health problem and how it affects your community
* Determinants of health related to your health issue
* Links of these determinants to theoretical constructs
* Review of relevant theory-based interventions, including
* The potential applicability of technological based applications
* Description of your proposed intervention, clearly identifying the theory(ies) on which it is based
* Include a brief discussion of how you will evaluate your theory-based intervention
* Conclude with a summary of your proposal and a discussion of how your work will contribute to the public health evidence base
* Incorporate reference material and cite using AMA style
Refer to the rubric for guidance on how your LOI will be graded.
Week 8: The Big Picture
Weekly Outcomes:
Required Readings/Videos:
Lecture:
Assignments:
In previous semesters, students have expressed a desire to learn about other students’ work in the class. This discussion is optional and will not be graded, but you are encouraged to briefly describe your project to share with your colleagues. This can be structured as an approximately 250 word abstract of the information you prepared for your LOI. As an abstract, you do not need to include references.
Again, you are not obligated to share your abstract or comment on your colleagues’ work, but feel free to do so.
Your Student Support Specialist is a resource for you. Please don't hesitate to contact them for assistance, including, but not limited to course planning, current problems or issues in a course, technology concerns, or personal emergencies.
Questions? Visit the Student Support Public Health page
UNE's Student Academic Success Center (SASC) offers a range of free online services to support your academic achievement. Writing support, ESOL support, study strategy and learning style consultations, as well as downloadable resources, are available to all matriculating students. The SASC also offers tutoring for GPH 712 Epidemiology, GPH 716 Biostatistics, GPH 717 Applied Epidemiology, GPH 718 Biostatistics II, and GPH 719 Research Methods. To make an appointment for any of these services, go to une.tutortrac.com. For more information and to view and download writing and studying resources, please visit:
Any student who would like to request, or ask any questions regarding, academic adjustments or accommodations must contact the Student Access Center at (207) 221-4438 or pcstudentaccess@une.edu. Student Access Center staff will evaluate the student's documentation and determine eligibility of accommodation(s) through the Student Access Center registration procedure.
Togetherall is a 24/7 communication and emotional support platform monitored by trained clinicians. It’s a safe place online to get things off your chest, have conversations, express yourself creatively, and learn how to manage your mental health. If sharing isn’t your thing, Togetherall has other tools and courses to help you look after yourself with plenty of resources to explore. Whether you’re struggling to cope, feeling low, or just need a place to talk, Togetherall can help you explore your feelings in a safe supportive environment. You can join Togetherall using your UNE email address.
Students should notify their Student Support Specialist and instructor in the event of a problem relating to a course. This notification should occur promptly and proactively to support timely resolution.
ITS Contact: Toll-Free Help Desk 24 hours/7 days per week at 1-877-518-4673.
The College of Professional Studies supports its online students and alumni in their career journey!
The Career Ready Program provides tools and resources to help students explore and hone in on their career goals, search for jobs, create and improve professional documents, build professional network, learn interview skills, grow as a professional, and more. Come back often, at any time, as you move through your journey from career readiness as a student to career growth, satisfaction, and success as alumni.
The American Medical Association Manual (AMA) of Style, 11th edition is the required writing format for this course. Additional support for academic writing and AMA format is provided throughout the coursework as well as at the UNE Portal for Online Students.
Online resources: AMA Style Guide
The College of Professional Studies uses Turnitin to help deter plagiarism and to foster the proper attribution of sources. Turnitin provides comparative reports for submitted assignments that reflect similarities in other written works. This can include, but is not limited to, previously submitted assignments, internet articles, research journals, and academic databases.
Make sure to cite your sources appropriately as well as use your own words in synthesizing information from published literature. Webinars and workshops, included early in your coursework, will help guide best practices in APA citation and academic writing.
You can learn more about Turnitin in the guide on how to navigate your Similarity Report.
Please review the technical requirements for UNE Online Graduate Programs: Technical Requirements
Course surveys are one of the most important tools that University of New England uses for evaluating the quality of your education, and for providing meaningful feedback to instructors on their teaching. In order to assure that the feedback is both comprehensive and precise, we need to receive it from each student for each course. Evaluation access is distributed via UNE email at the beginning of the last week of the course.
Students are responsible for submitting work by the date indicated in Brightspace.
Quizzes and Tests: Quizzes and tests must be completed by the due date. They will not be accepted after the due date.
Assignments: Unless otherwise specified, assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.
Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.
Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.
The policies contained within this document apply to all students in the College of Graduate and Professional Studies. It is each student's responsibility to know the contents of this handbook.
Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.
The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit https://www.une.edu/studentlife/plagiarism.
Academic dishonesty includes, but is not limited to the following:
Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations. Appeal of a decision may be made to the Dean whose decision will be final. Student appeals will take place through the grievance process outlined in the student handbook.
8 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Sunday at 11:59 pm ET of the first week of the term. Reinstatement is at the purview of the Dean's Office.
16 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Friday at 11:59 pm ET of the second week of the term. Reinstatement is at the purview of the Dean's Office.
The policies contained within this document apply to all students in the College of Professional Studies. It is each student's responsibility to know the contents of this handbook.
Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.
The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit UNE Plagiarism Policies.
Academic dishonesty includes, but is not limited to the following:
Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations. Appeal of a decision may be made to the Dean whose decision will be final. Student appeals will take place through the grievance process outlined in the student handbook.