Syllabus

Master of Healthcare Administration

HCA 740 – Entrepreneurship and Intrapreneurship in Healthcare, Fall 2022

Credits - 3

Description

This course will explore the complexities of small business development in healthcare settings and utilizing the entrepreneurial mindset within a larger organization (Intrapreneurship). Students will engage with theories of, and practical approaches to, strategic decision making and leadership. Course topics will include such key skills as developing business plans, assessing the risk of business concepts, and identifying strategies for success in competitive, traditional, and emerging markets. The course will culminate in a business plan, feasibility study, market analysis report, or other projects for the student’s professional goals.

Materials

No textbook is required.

Learning Objectives and Outcomes

Course Outcomes

  • Test the feasibility of a business idea or validate change initiatives within a current organization
  • Determine core competencies and market needs
  • Create the blueprint for how a business is organized, managed, and led
  • Apply research and course materials to solve a problem for the market or an existing organization
  • Develop a Business Plan Summary

Assignments

The intent of this course is to give students the tools to analyze the healthcare environment, establish a direction for creating a new venture, quantify market need, identify organizational risk and challenges, create a strategy to enter the market, and ultimately create a business plan/feasibility study/market analysis of a new venture within a current organization or as a stand-alone entity.

Discussions

Your weekly discussion posts throughout this course – both initial and response posts – should be substantive, thoughtful, respond to the instructions, and integrate and refer to the course material. You should prioritize course content and limit references to external sources.

Course Project

Gain a sense of the “big picture” for your organization. Finalize the development of a Business Plan. Please do some research on business plan proposals to support your statements. You should be attempting to combine the prior week’s learning into one coherent final proposal of your innovative entrepreneurial/intrapreneurial idea and how to launch it, what new solution it provides, and how it adds value to the healthcare market. You will be working toward a Business Plan Proposal throughout the term.

Week 2 Assignment: Concept Development

Choose a concept for either a new business, change in your organization’s present operations, or a new opportunity for a healthcare business.

Week 3 Assignment: Refinement of Concept

Review and refine your assignment from last week to include strategic analysis, a competitive analysis, and a clearer definition of the innovation relative to your organization’s future.

Week 4 Assignment: Change Analysis

Review and refine your business concept to include an analysis of the changes in your industry, your organization, and projected changes that will be necessary to support the new venture proposition you are developing for the final project.

Week 5 Assignment: Proposal Evaluation

Evaluate your current proposal this week utilizing Porter’s Five Forces Model.

Week 6 Assignment: New Business Initiative

Add to your concept for a new business initiative based on core competencies and value proposition analysis.

Week 7 Assignment: Business Plan Summary

Building on the assignments you’ve completed throughout the term, deliver a business plan summary for an innovative business/business unit.

Grading Policy

Your grade in this course will be determined by the following criteria:

Grade Breakdown

Assessment ItemPoints
Weekly discussions (8 at 3.75 points each)30
Week 2 Assignment: Concept Development 10
Week 3 Assignment: Refinement of Concept10
Week 4 Assignment: Change Analysis10
Week 5 Assignment: Proposal Evaluation10
Week 6 Assignment: New Business Initiative10
Week 7 Assignment: Business Plan Summary20
Total100

Grade Scale

Grade Points Grade Point Average (GPA)
A 94 – 100% 4.00
A- 90 – 93% 3.75
B+ 87 – 89% 3.50
B 84 – 86% 3.00
B- 80 – 83% 2.75
C+ 77 – 79% 2.50
C 74 – 76% 2.00
C- 70 – 73% 1.75
D 64 – 69% 1.00
F 00 – 63% 0.00

Schedule

Course learning modules are divided into weeks. Each week starts on Wednesday at 12:00 AM Eastern Time (ET) and closes on Wednesday at 11:59 PM ET, with the exception of Week 8, which ends on Sunday at 11:59 PM ET. All assignments must be submitted by 11:59 PM ET on their due date.

Week 1: Oct 19 – Oct 26
Week 2: Oct 26 – Nov 2
Week 3: Nov 2 – Nov 9
Week 4: Nov 9 – Nov 16
Week 5: Nov 16 – Nov 23
Week 6: Nov 23 – Nov 30
Week 7: Nov 30 – Dec 7
Week 8: Dec 7 – Dec 11

Learning Modules Topics Assignments Due

Week 1

Entrepreneurship and Intrapreneurship; definition, traits, need in the organization

Week 1 Discussion: Initial post due by Sunday, Responses due by Wednesday

Week 2

Traditional and emerging markets/trends in healthcare

Week 2 Discussion: Initial post due by Sunday, Responses due by Wednesday

Week 2 Assignment: Concept Development, due by Wednesday

Week 3

Strategy for developing new ventures

Week 3 Discussion: Initial post due by Sunday, Response due by Wednesday

Week 3 Assignment: Refinement of Concept, due by Wednesday

Week 4

Leading Change Management

Week 4 Discussion: Initial post due by Sunday, Responses due by Wednesday

Week 4 Assignment: Change Analysis, due by Wednesday

Week 5

System Thinking – Porter’s Five Forces Model

Week 5 Discussion: Initial post due by Sunday, Response due by Wednesday

Week 5 Assignment: Proposal Evaluation, due by Wednesday

Week 6

Need identification – Voice of the Customer

Week 6 Discussion: Initial post due by Sunday, Response due by Wednesday

Week 6 Assignment: New Business Initiative, due by Wednesday

Week 7

Developing a Business Plan

Week 7 Discussion: Initial post due by Sunday, Response due by Wednesday

Week 7 Assignment: Business Plan Summary, due by Wednesday

Week 8

Lessons learned/Reflection

Week 8 Discussion: Initial post due by Wednesday, Response due by Friday

Student Resources

Online Student Support

Your Student Support Specialist is a resource for you. Please don't hesitate to contact them for assistance, including, but not limited to course planning, current problems or issues in a course, technology concerns, or personal emergencies.

Questions? Visit the Student Support Healthcare Administration page

APA Style Guide

UNE Libraries:

UNE Student Academic Success Center

The Student Academic Success Center (SASC) offers a range of services to support your academic achievement, including tutoring, writing support, test prep and studying strategies, learning style consultations, and many online resources. To make an appointment for tutoring, writing support, or a learning specialist consultation, go to une.tutortrac.com. To access our online resources, including links, guides, and video tutorials, please visit:

Accommodations

Any student who would like to request, or ask any questions regarding, academic adjustments or accommodations must contact the Student Access Center at (207) 221-4438 or pcstudentaccess@une.edu. Student Access Center staff will evaluate the student's documentation and determine eligibility of accommodation(s) through the Student Access Center registration procedure.

Online Peer Support

Togetherall is a 24/7 communication and emotional support platform monitored by trained clinicians. It’s a safe place online to get things off your chest, have conversations, express yourself creatively, and learn how to manage your mental health. If sharing isn’t your thing, Togetherall has other tools and courses to help you look after yourself with plenty of resources to explore. Whether you’re struggling to cope, feeling low, or just need a place to talk, Togetherall can help you explore your feelings in a safe supportive environment. You can join Togetherall using your UNE email address.

Information Technology Services (ITS)

Students should notify their Student Support Specialist and instructor in the event of a problem relating to a course. This notification should occur promptly and proactively to support timely resolution.

ITS Contact: Toll-Free Help Desk 24 hours/7 days per week at 1-877-518-4673.

Career Ready Program

The College of Professional Studies supports its online students and alumni in their career journey!

The Career Ready Program provides tools and resources to help students explore and hone in on their career goals, search for jobs, create and improve professional documents, build professional network, learn interview skills, grow as a professional, and more. Come back often, at any time, as you move through your journey from career readiness as a student to career growth, satisfaction, and success as alumni.

Policies

AI Use

The Graduate Programs in Healthcare Administration hold the position that AI writing and generative technology should not be used when completing course assignments unless explicitly permitted by course faculty and assignment instructions. These tools do not support a student’s personal and direct capacity to develop and hone skills in creativity, logic, critical thinking, analysis, evaluation, theorization, and writing, which are central to graduate-level rigor, assessment, and research. Use of these tools when not explicitly permitted may result in an academic integrity infraction.

Technology Requirements

Please review the technical requirements for UNE Online Graduate Programs: Technical Requirements

Turnitin Originality Check and Plagiarism Detection Tool

The College of Professional Studies uses Turnitin to help deter plagiarism and to foster the proper attribution of sources. Turnitin provides comparative reports for submitted assignments that reflect similarities in other written works. This can include, but is not limited to, previously submitted assignments, internet articles, research journals, and academic databases.

Make sure to cite your sources appropriately as well as use your own words in synthesizing information from published literature. Webinars and workshops, included early in your coursework, will help guide best practices in APA citation and academic writing.

You can learn more about Turnitin in the guide on how to navigate your Similarity Report.

Information Technology Services (ITS)

ITS Contact: Toll Free Help Desk 24 hours/7 days per week at 1-877-518-4673

Course Evaluation Policy

Course surveys are one of the most important tools that University of New England uses for evaluating the quality of your education, and for providing meaningful feedback to instructors on their teaching. In order to assure that the feedback is both comprehensive and precise, we need to receive it from each student for each course. Evaluation access is distributed via UNE email at the beginning of the last week of the course.

Late Policy

Assignments: Late assignments will be accepted up to 3 days late; however, there is a 10% grade reduction (from the total points) for the late submission. After three days the assignment will not be accepted.

Discussion posts: If the initial post is submitted late, but still within the discussion board week, there will be a 10% grade reduction from the total discussion grade (e.g., a 3 point discussion will be reduced by 0.3 points). Any posts submitted after the end of the Discussion Board week will not be graded.

Please make every effort ahead of time to contact your instructor and your student support specialist if you are not able to meet an assignment deadline. Arrangements for extenuating circumstances may be considered by faculty.

Attendance Policy

8 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Sunday at 11:59 pm ET of the first week of the term. Reinstatement is at the purview of the Dean's Office.

16 week: Students taking online graduate courses through the College of Professional Studies will be administratively dropped for non-participation if a graded assignment/discussion post is not submitted before Friday at 11:59 pm ET of the second week of the term. Reinstatement is at the purview of the Dean's Office.

Student Handbook Online - Policies and Procedures

The policies contained within this document apply to all students in the College of Professional Studies. It is each student's responsibility to know the contents of this handbook.

UNE Online Student Handbook

UNE Course Withdrawal

Please contact your student support specialist if you are considering dropping or withdrawing from a course. The last day to drop for 100% tuition refund is the 2nd day of the course. Financial Aid charges may still apply. Students using Financial Aid should contact the Financial Aid Office prior to withdrawing from a course.

Academic Integrity

The University of New England values academic integrity in all aspects of the educational experience. Academic dishonesty in any form undermines this standard and devalues the original contributions of others. It is the responsibility of all members of the University community to actively uphold the integrity of the academy; failure to act, for any reason, is not acceptable. For information about plagiarism and academic misconduct, please visit UNE Plagiarism Policies.

Academic dishonesty includes, but is not limited to the following:

  1. Cheating, copying, or the offering or receiving of unauthorized assistance or information.
  2. Fabrication or falsification of data, results, or sources for papers or reports.
  3. Action which destroys or alters the work of another student.
  4. Multiple submissions of the same paper or report for assignments in more than one course without permission of each instructor.
  5. Plagiarism, the appropriation of records, research, materials, ideas, or the language of other persons or writers and the submission of them as one's own.

Charges of academic dishonesty will be reviewed by the Program Director. Penalties for students found responsible for violations may depend upon the seriousness and circumstances of the violation, the degree of premeditation involved, and/or the student’s previous record of violations. Appeal of a decision may be made to the Dean whose decision will be final. Student appeals will take place through the grievance process outlined in the student handbook.